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I take ownership of product and engineering from idea to production scale

Built and scaled systems to 400K+ users across GrowthDay, Google, Telefónica, and Appointy. Owning spec, architecture, and delivery - including AI systems in production.

Open to contract work & select full-time roles
400K+
systems built and shipped to production
10x faster
improved system performance
AI-assisted
faster delivery with AI
10+ yrs
shipping production systems

Featured

Systems I've built.

Three projects that prove a different dimension of ownership - long-term scale, architectural depth, and speed from brief to production.

2021 - 2026 · FLAGSHIP

GrowthDay Platform

Built a personal development platform - now serving 400K+ active users at 4.8★ on iOS.

Owned every surface end-to-end: course library, live coaching at 10K+ concurrent viewers, Brendon AI coaching avatar (RAG plus an in-house feedback engine), journaling, community, and a Stripe + Apple/Google Pay layer that lifted conversion 9%. Built an AI agent that triages crashes and opens PRs. Crash rate held at 0.0001%.

Lead Engineer Full-time Product 5+ yrs
View case ↗
GrowthDay app
2015 - 2021 · ENTERPRISE

Scheduling infrastructure at scale

Designed and shipped scheduling infrastructure serving 1M+ users, deployed to Google and Telefónica.

Led architecture of SaaStack - a plug-and-play SaaS framework that cut load times from 15s to under 1s and setup time by 80%. Shipped Appointy 9, Google REWS, and Telefónica's conferencing portal.

Lead Engineer Platform Enterprise
View case ↗
Appointy scheduling
2026 · CONTRACT

House of Manifestation

Rebuilt a community platform into a full web + mobile product in 3 months - live with ~500 members at launch.

Took over a basic Kajabi setup with no apps and no e-commerce. Delivered courses library, Shopify subscription store, iOS + Android apps (5.0★ at launch), Supabase backend, HubSpot CRM, and Statsig analytics - from ambiguous brief to production.

Contractor Full-stack Contract 3 mo.
View case ↗
House of Manifestation

Selected

Shorter stories, same throughline.

Eight more systems that cover range - real-time media, B2B ownership, enterprise AI, payments, and a security API product.

GrowthDay for Teams

01

B2B team product built from zero - new enterprise revenue line.

Lead Engineer Enterprise B2B

Hybrid Poker

02

AI poker trainer with RAG-personalized training paths on a serverless AWS stack. Stripe subs, Wistia video, Discord auto-provisioning.

Contractor AI / RAG Contract

Aicadium Cost Dashboard

03

Enterprise AI cost-prediction dashboard for industrial operations.

Contractor AI Enterprise

Speak To Freedom CRM

04

Lovable prototype → multi-tenant production CRM for agencies: millions-record contact DB, campaign engine, and per-client domain provisioning for email deliverability.

Contractor Multi-tenant SaaS Contract

WebRTC Live Coaching

05

WebRTC + HLS live coaching scaled to 10K+ concurrent viewers.

Lead Engineer Real-time Full-time

User-Driven Growth Engine

06

AI pipeline surfacing product and marketing signal from user data.

Lead Engineer AI Internal

Appointy Payments

07

Multi-gateway system across Stripe, Square, PayPal, Authorize.net.

Lead Engineer Payments Full-time

Vouch

08

Real-time fraud detection API - email, device, and IP risk scoring.

Co-founder API Product Own product

Principles

How I build.

Four rules I apply to every project. Nothing aspirational - just how the work actually happens.

01 / SIMPLE

Simple things are hard to build.

I choose the straightforward approach over the clever one. No over-engineering, no unnecessary abstractions, no tech debt justified by hypothetical future requirements.

02 / SHIP

Ship fast, then scale.

I get working systems live quickly. Performance tuning and edge case handling come after real usage - not before.

03 / REAL

Build for real usage.

I build what customers actually need, not what seems logical in a design doc. Check what end users are asking for, where they're stuck, and what they're ignoring - then build to that.

04 / LOOP

Experiment, iterate, improve.

I don't treat the first version as final. Ship, measure, learn, refine - that loop produces better systems faster than perfect planning.

Services

Work together.

I work with product teams to build and ship production systems fast. Grouped by problem - not by engagement type.

Primary path - from ambiguous brief to production.

Contract work

01 Building MVPs and new products from scratch
02 Designing and owning system architecture
03 Scaling and improving existing platforms
04 Shipping features end-to-end across web & mobile
What to expect
Fast execution
Full ownership - spec, architecture, delivery
Production-ready systems, not prototypes
Secondary - for the right team.

Full-time roles

Open to senior and staff engineering roles where I can own systems end-to-end and work directly with founders or product teams on high-impact work.

Staff / Senior Engineer
Founding Engineer
Product / system ownership

Experience

Ten+ years shipping.

Progression from intern to lead engineer to independent senior - with outcome-driven ownership at every step.

GrowthDay
REMOTE
Lead Engineer · Sr SE
  • Led mobile and web engineering for a 400K-user platform, owning core product systems from spec to production.
  • Shipped live coaching at 10K+ concurrent viewers, the Brendon AI coaching avatar with RAG growth plans, and a Stripe + Apple/Google Pay payments stack that lifted conversion 9%.
  • Held crash rate at 0.0001% across iOS and Android. Built an internal AI agent that triages crashes from Crashlytics and Datadog and opens fix PRs automatically.
  • Hired and led the mobile team. Set engineering standards and aligned delivery with product and exec roadmap.
2021 - 2026
Appointy
BHOPAL, IN
Lead SE → Intern
  • Built scheduling infrastructure serving 1M+ users with enterprise deployments to Google and Telefónica.
  • Led SaaStack, the framework powering Appointy’s SaaS platform. Cut page load times from 15s to under 1s and new-project setup time by 80%.
  • Managed a team of 10 and led a 5-person client delivery team. Mentored engineers, set code review standards, and drove architecture decisions across backend, frontend, and mobile.
  • Designed and built Telefónica’s conference scheduling system with Cisco CMS/TMS, LDAP, and SSO, working directly with their Madrid team.
  • Built developer tooling that cut feature development time by 50% (annotation-based code generation) and powered the 80% setup-time win (CLI scaffolding for Go services using Relay and Protobuf).
2015 - 2021
Toptal · Selected projects
VERIFIED EXPERT
Independent Consultant · Product & Systems Engineering
  • House of Manifestation (Aberrant Nature LLC): rebuilt the platform end-to-end in 3 months across web, iOS, and Android, replacing fragmented Kajabi/Shopify systems. Launched to ~500 members at a 5.0★ iOS rating.
  • Hybrid Poker: shipped an AI poker trainer that personalizes training paths to each user’s skill level using RAG (ChatGPT + Claude) on a serverless AWS stack. Stripe subscriptions and Discord auto-provisioning live in production.
  • Speak To Freedom: took a Lovable prototype to a production multi-tenant CRM for agencies. Eliminated manual setup at scale and enabled reliable email delivery across all client accounts (millions-record contact DB, campaign engine, per-client domain provisioning).
  • Aicadium (Temasek): shipped an AI cost-prediction dashboard for an enterprise paper manufacturer, giving operators accurate per-customer pricing in production.
2022 - PRESENT
Shan Kulkarni
Contact

Have a product to build or scale?

I reply to every inquiry within a day. Send me an email and we’ll take it from there.

Currently available · Contract or senior/staff full-time